{"store":{"baseInfo":{"podcastTitle":"Cerebrations Podcast","slug":"cerebrations","podcastDescription":"In a series of poscast episodes, Emil Mladenov explores important but often neglected topics that can help Sales and Marketing executives become great Leaders, Coaches, and Managers.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/14935199/High-Res-Logo-Plus-Hosted-by-EM_Square_x8kk2u.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/14935199/High-Res-Logo-Plus-Hosted-by-EM_Square_x8kk2u_1200x628.jpg?s=28baf5a760f98eaf231d772be637f9ee&e=png","podcastUrl":"https://cerebrations.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/cerebrations/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-42757-e3e49f","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":21,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Emil Mladenov","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=6810f1005ec1a7c145018c66","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-42757-e3e49f-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fcerebrations.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog14935199%26podcastIdTag%3D42757&dfl=https%3A%2F%2Fcerebrations.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/0owh4vpWEgj2gwFfFcOR28","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/844444b8-177e-4f01-899f-cb4925a18a48","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Cerebrations-Podcast-p1805168/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101916910","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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What Makes This Podcast Different?

There are so many podcasts focused on the day-to-day activities happening in Sales and Marketing. It is a real red ocean where every single host is competing to offer tips that will increase conversions, add more velocity to the funnel, and lead to more revenue.

The Cerebrations Podcast is not one more of those shows. We will not talk about the latest fads in Marketing. We will not build complex pipeline management models. We will not try to tell you how to get more conversations with prospects or how to close more deals.

Instead, we will focus on topics that can help both aspiring and established Sales and Marketing executives become better Leaders, Coaches and Managers.

Why? Because in both Sales & Marketing, there is an important gap in skills once you reach the highest ranks. What made you successful as a digital marketer, or an account executive, worked well when you were an individual contributor. However, it may not be enough to make your performance great now that you are leading the entire team.

At the top, you need to be able to:

➤ See the big picture

➤ Set a clear vision for your team

➤ Motivate your team to follow that vision

➤ Create processes to achieve that vision

➤ Get things done!

Each episode will equip you with a skill or a framework that can help you get closer to greatness.

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In this episode, Emil covers Leadership for Sales & Marketing executives. Featuring Olivia Lockwood, a highly credentialed executive coach and leadership trainer. Emil and Olivia discuss why it's important to use a framework for leading behavioral change and what the most common frameworks are.

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Episode 03: Leading Behavioral Change... With Olivia Lockwood

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