Episode 07: Does Your Marketing Need a Jolt? With Matt Dixon

Emil interviews Matt Dixon on his latest sales book, The Jolt Effect. The two discuss how the new book builds on Matt's well-known past work on The Challenger Sale and The Challenger Customer. Matt goes off-script in relation to the book and provides his unique perspective on how Marketing can help with overcoming customer indecision by reducing the complexity of choosing product options. Jolt-driven marketers should build "happy meals" that most optimally map to the needs of the key ICP groups.