Episode 14: Building Trust in Business Partnerships... With Jenny Santi

In this podcast episode, Emil hosts Jenny Santi, a Filipino artist, book author, and a psychotherapist based in New York City. Emil and Jenny got to know each other during their MBA studies at INSEAD. Jenny has had a very diverse professional career, ranging from banking to philanthropy, and from painting to book writing, and relationship counseling.

Emil has experienced first-hand the difficult area of forming business partnerships, especially in situations where those prospect partners could easily turn into competitors. Knowing this might be an issue facing many other sales and marketing executives, Emil decided to invite an expert's opinion on how to build trust in business partners' relationships. Jenny contributes to this episode with very useful advice on what makes a business partnership healthy, what common issues we should be aware of, and how to assess potential partners for fit.