Cerebrations Podcast

Episode 11: Gamified Decision Making... With Balazs Fogoly

In this episode, Emil is hosting a guest from Singapore and a fellow MBA alumnus. Balazs Fogoly was an internet entrepreneur in his early years, while still living in his native Hungary. He then worked in other fast-paced environments where he honed his ability to make business decisions with limited access to information.
Balazs shares his experiences from teaching a course on decision making at INSEAD's Singapore campus. The conversation also focuses on Balazs's signature poker night events, dubbed "Professor B's School for Gifted Decision Makers", where he mixes strategy with fun, in order to provide a safe and educational environment for folks to hone their decision-making skills.

Episode 10: Are You an Effective Communicator... With Tim Pollard

In this episode, Emil is hosting a world-renowned expert in making effective presentation. Tim Pollard and his company, Oratium, have been advising C-level executives and Board members at some of the largest organizations in the world. He focuses his training mostly on investor relations, public relations, and sales communication. 
Emil and Tim discuss the three distractions -- or "sirens" as Tim calls them -- of making a presentation. The focus on the pitfalls that often lure even very experienced executives into disastrous communications. 
Tim also provides an opinion on why effective communication is even more important in the current highly polarized environment, especially when so much of what we say is done in virtual settings where physical cues are often missing.

Episode 09: Hire an Agency vs. Build In-House... With Caroline Lane

In this episode, Emil is hosting Caroline Lane, a partner at a boutique growth agency called ProperExpression.
The key topic is when a marketing leader should rely on in-house resources vs. situations where an agency could or should be brought in. Caroline also shares traits marketing executives should look for when selecting the right agency with which to work.

Episode 08: How You Talk to Prospects Matters... With the FlyteAI Team

In this episode, Emil hosts the co-founder of the FlyteAI team, a Conversational NLP startup that provides an intuitive platform for sales managers to track and analyze their reps' performance on sales calls and coach them on effectively speaking with prospects. 
Emil, Shilpa and Chhavi discuss the importance of how you speak with your prospects and customers. The episode goes into detail about the main metrics sales managers should use in evaluating their reps' effectiveness on calls. 

Episode 07: Does Your Marketing Need a Jolt? With Matt Dixon

Emil interviews Matt Dixon on his latest sales book, The Jolt Effect. The two discuss how the new book builds on Matt's well-known past work on The Challenger Sale and The Challenger Customer. Matt goes off-script in relation to the book and provides his unique perspective on how Marketing can help with overcoming customer indecision by reducing the complexity of choosing product options. Jolt-driven marketers should build "happy meals" that most optimally map to the needs of the key ICP groups.

Episode 06: How to Become a Challenger... With Jen Allen

In this Leadership episode, Emil interviews Jen Allen from Challenger, Inc. She is the Chief Evangelist and host of the Challenger podcast.
Emil and Jen discuss on the evolution of the Challenger methodology over the past decade and speculate what direction it would take in a post-pandemic world. They also highlight pitfalls that Sales Executives often fall into when trying to implement Challenger across their organizations.

Episode 05: Let’s Talk About Privacy... With Judy Gordon

In this Management episode, Emil interviews Judy Gordon, VP of Marketing at WireWheel and an expert on customer privacy. Emil and Judy discuss the latest developments in customer privacy regulation and the steps even small companies can take to become good guardians of customer privacy.

Episode 04: Avoiding Team Stress and Burnout... With Steph Newton

In this Coaching episode, Emil speaks with Steph Newton, a fellow INSEAD alumna, former Uber and Spotify executive, and co-founder of stress-management start-up, Ambr.
Emil & Steph focus on spotting early warnings that a Sales and Marketing executive or their team may be experiencing stress and even burnout. They briefly cover the trendy "quiet quitting" topic, too.
For more information about Steph Newton, please visit her LinkedIn profile or her start-up's site at www.Ambr.company.

Episode 03: Leading Behavioral Change... With Olivia Lockwood

In this episode, Emil covers Leadership for Sales & Marketing executives. Featuring Olivia Lockwood, a highly credentialed executive coach and leadership trainer. Emil and Olivia discuss why it's important to use a framework for leading behavioral change and what the most common frameworks are.

Episode 02: Know What You Don’t Know... With Nino Ninov

In this episode, Emil covers the Management side of being a successful Sales & Marketing executive.
Emil interviews Nino Ninov, a seasoned executive with decades-long experience in market research. They explain the main types of research and discuss why market research is necessary even for organizations who know their customers and markets well.
For more information, visit Cerebrations.info.