Cerebrations Podcast
In a series of poscast episodes, Emil Mladenov explores important but often neglected topics that can help Sales and Marketing executives become great Leaders, Coaches, and Managers.
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What Makes This Podcast Different?
There are so many podcasts focused on the day-to-day activities happening in Sales and Marketing. It is a real red ocean where every single host is competing to offer tips that will increase conversions, add more velocity to the funnel, and lead to more revenue.
The Cerebrations Podcast is not one more of those shows. We will not talk about the latest fads in Marketing. We will not build complex pipeline management models. We will not try to tell you how to get more conversations with prospects or how to close more deals.
Instead, we will focus on topics that can help both aspiring and established Sales and Marketing executives become better Leaders, Coaches and Managers.
Why? Because in both Sales & Marketing, there is an important gap in skills once you reach the highest ranks. What made you successful as a digital marketer, or an account executive, worked well when you were an individual contributor. However, it may not be enough to make your performance great now that you are leading the entire team.
At the top, you need to be able to:
➤ See the big picture
➤ Set a clear vision for your team
➤ Motivate your team to follow that vision
➤ Create processes to achieve that vision
➤ Get things done!
Each episode will equip you with a skill or a framework that can help you get closer to greatness.
Episodes
Saturday Aug 27, 2022
Saturday Aug 27, 2022
In this episode, Emil covers the Coaching side of being a Sales & Marketing leader.
Emil interviews his guest Anna Ong, an INSEAD alumna and improv celebrity based in Singapore.
They discuss how improv can hone sales executives' active listening skills, while storytelling can naturally help marketers.
For more information about Anna, please visit https://www.anna-ong.com/.